Looker Studio is a powerful tool for visualizing fully custom dashboards and reports in which we can connect GA4 directly to show analytics data on different fitting charts. Measure anything that isn't captured in GA4's default metrics and dimensions. Open the report you just made, and click the pencil icon edit in the upper right. To learn more about the event-scoped. In Admin, under Data collection and modification, click Data streams. Firstly, clearly define your goals and the specific data you wish to track. 'email': users who click a link in an email marketing campaign. Enter a title. g. Inflow’s CallRail GA4 Configuration Tool quickly and easily creates the Custom Dimensions, Custom Metrics, and Conversion Events you need to see your CallRail data in Google Analytics 4. Then, in the GA4 interface, go to. Click New conversion. In the row for the custom dimension or metric, click > Archive. Open Reports. ”. Ah, you also should expect the client ids to coincide between UA and GA4, if it's implemented. Custom metrics can only be set at the event level and have an optional unit of measurement that you can attach. Custom dimensions. To access the Google Analytics report builder, click the customize report button (looks like a pencil) in the upper-right corner of any. Step 1: Click on “View all insights” in the Reports snapshot section. Select the Engagement rate and Bounce rate metrics. Step-3: Click on the three dots menu next to the user property (aka user-scoped custom dimension) you want to delete: Step-4: Click on the ‘ Archive ‘ option: Step-5: Click on the ‘Archive’ button: Note. Step 2: click on ‘Create custom dimensions’ button. GA4 Simplifies Data Flow with Custom Dimensions & Parameters. If you do, then head to the Admin section, select ‘Custom Definitions’, choose the ‘Calculated Metrics’ tab, and click ‘Create Calculated Metric’. To plan the structure of your events in Google Analytics 4, follow these steps: Check if the event you want to track is among the automatically collected events. This name and description let you identify the audience in the management table. Step 2: Click on create field. In the Custom metrics tab, click Create custom metrics. GA2: Classic, 2008. Step 3: Click on “Create new”. Step-6: Look at the ‘Purchases‘ column of your exploration report. Click on 'Admin' at the bottom left corner of the page. Step-4: Select ‘Data streams’ to view the web stream details. This can be any string, but use something unique so it’s not confused with any other dimension or metric in your reports. Returns a customized report of your Google Analytics event data. UA. Select the Free Form Exploration Template. 3. Follow the below steps to create a segment overlap report in GA4. Measure an item being added to a shopping cart by sending an add_to_cart event with the relevant items in an items array. Step 2: at the top of the standard report, click on ‘Create an exploration’. ; If you use the Google tag on your website, you also need to make sure that. Here are some advanced GA4 custom metrics techniques that agencies can use to create more valuable metrics: 1. 1. 4. Custom Dimensions. To add it to a new collection, click “Create new collection” and then click “Blank”. Defined custom dimension in GA called "User ID" with scope User 2. Read this support article if you need more information on the creation process and limits. Click ‘Create Event’ on the top right corner. Leverage custom GA4 templates. In the top panel, select the type of segment you want to create (see below for more information on the types of segments you can create). Required only if the GA4 Setup Assistant couldn't reuse your tags. Click Add metric to add a metric. Hi Ben: would you be able to explain in more detail how you got your “load_time_sec” value to appear in your GA4 Exploration report? Following instructions from another source, I created a “Page Load Time” event in GTM and I created a custom metric in the GA4 account that matches up with the page load time parameter I have set up in the tag. UA uses Custom Dimensions and Metrics to store user-level data. Custom dimensions provide the critical functionality for extending the Google Analytics dataset to capture taxonomies about your pages, events, and users that are most relevant to you. How To Add Custom Dimensions & Metrics To GA4 Reports. This will let us build custom triggers to track specific events. It tells GA4 when and where to track the dimension or metric. In Metric name, enter a unique name for the new metric. First, Open your GA4 account. Apply up to 4 segments to focus on specific sets of users. See Event-scoped custom dimensions and. Select the right dimension or metric and click on the three dots on the right side. GA4 eCommerce has lots of built-in dimensions and metrics, but these alone won’t meet your needs. Paste this URL to the Tag Assistant, then click Connect. Step 2: Now click on ‘Audiences’. This will appear in the Metric selector. In Google Analytics 4, you can create custom metrics that will help expand the standard set of counter parameters and indicators. The last tab is where you’ll receive your visual report. To learn how to set up an event parameter, see Set up event parameters. Also,. Choose this option to continue to the Set up a Google tag page (step 7). 9% of the users who viewed an item went on to the next step add_to_cart. Configure the tag by selecting the GA4 configuration tag and specifying the event name and parameters based on your tracking requirements. For our example, we’ll select “active users. In Admin, under Data display, click Custom definitions. GA4 Explorations: Advanced GA4 Reporting. . Click on the custom metrics heading, and then click the create custom metrics button. Step-7: Once you have discovered duplicate transactions, download this. Now that you’ve found Audiences in GA4 (see the previous section), click on the blue button that says “New audience”. Cannot see custom insights in the user interface and cannot receive them via email. Well and there also are custom dimensions. With the help of unnest and parse for dates or timestamps we can do the trick. Here are some advanced GA4 custom metrics techniques that agencies can use to create more valuable metrics: 1. Custom dimensions and metrics allow you to combine GA4 data with non-GA4. Step-2: Click on the ‘Admin’ section from the left-hand side. Name – Provide a descriptive name (i. Follow the steps below to build a comparison. Then, your existing property will keep collecting data on your website together with your new GA4 property. However, this has all changed with the advent of GA4 property (formerly known as ‘App+Web’ property). Analytics will create a connected site tag between your Universal Analytics and GA4 properties. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. Step 4: Set the conditions of the custom insight (Segment = All Users). In Google Analytics, click Admin. Custom Metric – Modal Appear. 4. Create a custom segment. Get Started. g. On the other hand, this requires SQL knowledge and a lot of planning. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics. You can create a (detail or overview) report by going to. You can create up to 5 calculated metrics per standard GA4 property and 50 calculated metrics per GA4 360 property. You can access the Events report in Google Analytics 4 by following the steps below: Step-1: Navigate to your GA4 property and click on ‘Reports’. Follow the steps below to create a second exclude internal traffic filter: Step-1: Navigate to the ‘Admin’ section of your GA4 property. Create property. Note: CallRail can not send source and medium data to GA4 default channels . Important: If you don't see the Create event button in the top right of the table, then you don't have the Editor or Administrator role, which is required to create and modify events. Hover over the map to see the actual metric values. Step 2: Navigate to the “Explore” section. Your connected Universal Analytics property remains unchanged", click Open connected property. With that in mind, you can look at custom metrics in Google Analytics 4. However, the abandonment rate for this step is quite high at 82. You can't use hyphens in the name, but you can use underscores and spaces instead. In Admin, under Data display, click Events. Step 3: Now click on the ‘New audience’ button. For example, in Google Analytics 4, the name of an event that a user triggers is the dimension. In the. If PII is found by you, you can create a Data Deletion Request to rectify any incidents. A dimension is an element or descriptive element of the data, and the metric measures that data. The third step is different and is described below. 3. In case you haven’t set up your GA4 property yet, you can use the. Step 2: You will see the various explorations templates. Create a specific name for your metric since this will appear in your reports and Google Analytics 4 reporting templates. Recommendation: Create custom dimensions and metrics so you can see data that matters to you, how you want to see it. Go to the Google Analytics website (analytics. Google Analytics 4 is a new kind of property with different reports than what you're used to seeing in Universal Analytics properties. Step-3:. Evaluate user engagement. Once saved, mark your new event as a conversion. Create Goals. 6K subscribers Subscribe 11K views 1 year ago #googleanalytics4 #googletagmanager Learn how to send custom metrics to. 4. These metrics can also improve website performance. In case you haven’t set up your GA4 property yet, you can use the. Click on ‘Create’. Can be created with this method providing: description; displayName; parameterName (it hasn't need to exist beforehand) scope (User or Event) Custom metrics. Introducing Google Analytics 4 (GA4). Here are the step-by-step instructions: Log in to your Google Tag Manager account and go to the "Tags" section in the left side menu. If you see the message: “This is your GA4 property. Turn on Google signals. When you need to report on informatio. Step 2: Now click on ‘Audiences’. Select your deletion type: Delete all parameters on all events. Hit-level metrics for them should be exactly equal across the platforms. IMPORTANT NOTE: Events may take up to 24 hours to show in GA4. Custom Reports Google Analytics 4. You can also schedule your custom reports to be generated regularly. Custom dimensions and metrics are very similar, but there is one difference: A custom dimension either has an event scope or a user scope, and a custom metric always has an event scope. In some ways, GA4 makes custom tracking easier than UA. You will notice that this current set up will just provide you the total list of events you have tracked, and associated event counts. Click to expand and learn more about. A sample output then displays under the snippet. Once you reach the Google Analytics homepage, click the gear icon in the lower left corner. Once you save and publish your Collection, it will show up as a Dashboard on your main Report screen. Average Engagement Time. Click Add filter inside the Customize report panel. In Looker Studio, start by selecting ‘Add data’, then choose the BigQuery connector type. Customize or build a report from scratch. Note that if ‘billing project’ sounds scary, don’t worry too much. You can use our 100+ dashboard template library to create and customize your GA4 dashboard based on your specific objectives. Creating custom reports in GA4 involves: Step 1: Create a GA4 Account and Get the Tracking Code. . Step 5: review if all data is collected properly. Step-1: Navigate to the ‘Admin’ section of your GA4 property. Check out the full video below to see step-by-step how to. 5 more Custom Dimensions and Metrics. In GA4’s settings, go to “Custom definitions” for the Property and add a custom metric that aggregates that Event parameter. Explorations are not available in Universal Analytics (UA), but it has custom reporting features. If you miss any required parameters for an ecommerce event, the event will be treated as a custom event and won't appear in the report. Step 3. Select the tag. If you are tracking both web and app data in your GA4 property, be sure to take the additional app traffic into consideration when comparing pageview metrics between the two. Since the event is sent automatically, you don't need to send pageview data to. Other dimensions and metrics that you might need are a bit harder to access. Custom metrics – These are user-specified metrics that are created when you want to measure GA4 dimension attributes that default metrics don’t capture. To do it, you should follow these steps: Open GA4 Exploration and create a new report. Users with permission can create and edit custom insights based on restricted metrics. Just follow. The GA4 average engagement time is calculated as a sum of user engagement durations per active user. After +/-. calculated metrics – a way for users to combine standard or custom metrics using mathematical formulas. In GA4, you can set up 50 event-scoped custom dimensions and 25 user-scoped custom dimensions per property. If there is more than one data stream for the property, then you will need to select the data stream you want to use. Use segments to identify subsets of data by dimension, dimension value, metric, and metric value. Step 3: Create your first Data source after you are logged in. Step 3: Setting up your calculated field. First, go to the Explore tab in the left-hand navigation bar that pops out. They are called custom definitions. Step 1: Log in to your Google Analytics 4 account. Enter a name for the event. In UA, users can create custom reports based on specific metrics and dimensions. Import “Total users” as a metric. In Admin, under Data display, click Custom definitions. Click the “Admin” button (bottom left corner of the page). Step-3: Click on ‘Data streams’ under the ‘Property’ section. Click Create. This example query contains all following Google Analytics custom dimensions and. Next is the final and most important step: start visualizing your metrics using the “goals” feature. Enter the name of the new event. In the Custom metrics tab, click Create custom metrics. In Admin, under Data display, click Custom definitions. We will explore this topic in more detail in the next section. If there is more than one data stream for the property, then you will need to select the data stream you want to use. ”. Fields are metrics and dimensions that are available to your GA4 implementation, including custom fields. Then, modify your tracking code. Since the dimension we want is already listed (as it’s available in the drop-down of the Tech details report), all. Custom Definitions and Metrics. Rather than an attribute to apply to a metric (e. The one on the right is titled “Account,” and the one on the left is titled “Property. calculated metrics – a way for users to combine standard or custom metrics using mathematical formulas. Import “Session Default Channel Grouping” as a dimension. With GA4, you can create custom audiences that can help you break down and analyze your data. Create a GA4 property and data stream. Steps define the user journey you want to measure. The most important custom dimensions and metrics for GA360 BigQuery export, for different scopes like user, session, hit and product. You can also customize a report and create an exploration to include. Go to your Google Tag Manager account. The total revenue does not include tax and shipping charges. Make sure to review the parameter requirements before sending an ecommerce event. GA4 greatly simplifies the process of tracking interaction events like user scrolls, searches, clicks and link-follows, and video engagements. Use a reporting platform like DashThis to help you gather these key metrics in a custom report to make it easy for your clients to understand. Custom metrics and dimensions. My goal is to provide valuable content to data analysts, online marketeers and engineers, who seek guidance on how to query the GA4 BigQuery export data set. Other dimensions and metrics that you might need are a bit harder to access. Step 2: register the parameter as a custom dimension in GA4. You can create an event-scoped custom metric by registering a parameter with event scope in the GA4 user interface. Then, add steps in your funnel in the order you believe your users follow. Create and continue. Custom dimensions and metrics allow you to combine GA4 data with non-GA4 data, such as CRM data. Chose your created event parameter in the dropdown. Skip to main content. Select the Click URL variable. Analytics Mania - Google Tag Manager & Analytics 73. The data returned from the API is as a table with columns for the requested dimensions and metrics. Archive custom dimensions and metrics. In GA4, you no longer have to set up goals based on a limited set of conversion criteria. In the 'Dimension values' drop-down, select one or. You’ll see a list of Conversion Events active in your property. Our aim is to make the world of GA4 accessible and empowering for every marketing leader. The ‘Items revenue’ metric counts the total revenue generated from selling a particular item. To learn more about Custom channel groups, see this article on Custom channel groups in GA4. Step 3: fill in Name, Scope and State (active vs. Well done, you’ve just set up GA4-enhanced e-commerce. In Metric name, enter a unique name for the new metric. It is okay if the parameter is being set by more than one event, because all events with the identified parameter will feed the new. Step 3: Fill in the Goal Description. Here are the steps to set it up: In Google Analytics, click ‘Settings Admin’. It's like having a pair of digital binoculars that allows a captivating peek into the digital landscape, capturing every move, every click, every pause. In the Collections section, click Edit collection below the collection where you want to add the report. Select the check box for the Google Analytics 4 property you want to. 2. Apply multiple segments to a report. It contains a dozen pre-built reports exploring some of the most useful metrics GA4 offers: Free formCustom dimensions and metrics are not required for data collected through automatically collected events, enhanced measurements, and recommended events. This new property is called ‘ Google Analytics 4 (or GA4). Step 3: click on “+ New Calculated Metric” button. Drag the funnel report from the card on the right, and drop it under a topic on the left. Universal Analytics measures screenviews in separate mobile-specific properties, whereas GA4 combines both web and app data in the same property. Or, users who are likely to purchase a product in the next 7 days. In the settings drop-down menu, select your GA4. To start building a ‘custom report’ in GA4 navigate to the ‘Analysis’ drop-down menu and. You will get a screen like below. Once you’ve logged into Google Analytics and you’re looking at the reports, navigate to ‘Configure’. Tracking these events no longer requires additional code or setting up Google Tag Manager (GTM) as it did in Universal Analytics, making this data much more accessible. In GA4, the values of custom metrics are. You can create up to five Calculated Metrics inside each Google Analytics property (if. But, that doesn’t mean that the platform has lost any capabilities. Step 2: Mark the new event as a conversion. Events like external link clicks and scrolls can be tracked quite simply in the new platform, while that same kind of tracking in UA requires setting up tags and triggers in Google Tag Manager. If you don't see the Google Ads account you want to link, you may not have the required permissions. google. In Google Tag Manager, go to Variables on the left. Tracking these events no longer requires additional code or setting up Google. Set the value to 1. To create a new calculated metric in Analytics follow these steps: Login to your Google Analytics 4 Account. In the VIEW column, click Calculated Metrics > NEW CALCULATED METRIC; You'll then see the Add Calculated Metric interface: To create a calculated metric you need to populate the following fields and click the Create button when finished. To test your events in GA4, you will need to navigate to your debug view. Step-2: Click on ‘Data Settings‘ under the ‘Property‘ column: Step-3: Click on ‘Data Collection‘: Step-4: Find and click on the ‘Google Advertising Features Policy‘ link and then go through the policy: In Google’s own words: “By activating the Google Signals. With the help of unnest and parse for dates or timestamps we can do the trick. Step-5: In the web stream details, click on the gear icon in the ‘Enhanced measurement’ section. You may need to scroll down the 'Metrics' dialog on the right to see the Add metric drop-down. Go to your GA4 Property > Custom Definition settings and create the 4 metrics shown here: Step 3: Publish GTM Web Container & QA. Name the metric ‘Scrolls’ and set Event parameter to ‘scroll_count’. Step 1: click on ‘Custom definitions’ under the GA4 property. By default, all event types are enabled. Make sure you are viewing a detail report. Custom metrics: Users with permission can create custom metrics and indicate that those metrics include cost or revenue data. They are. Adding it at the data source level makes it easy to add the new dimension/metrics to a chart and not have to create the dimension/metrics again. Here’s how to do it, according to Google: On the top right of the report, click Customize report. Step-1: Click on the ‘ Explore ’ link from the left-hand side navigation bar in your GA4 property: Step-2: Click on the ‘ Blank ’ exploration report template: Step-3: Name your report ‘ Form Tracking ’: Step-4: Set the date range to the last 30 days: Step-5: Click on the + button next to ‘ DIMENSIONS ‘:Follow the below steps to learn more about event renaming. Custom Channel Groups are specified in an API report request by the dimension's scope and channel group ID. Custom metrics in GA4 always have an event scope (in Universal analytics the scope was either Hit or Product) meaning that the value of a custom metric is sent for each event. Step 2: Click Create and then click on ‘Data Source’ to add Google Analytics as a data source. Open the Trigger option to “Choose a Trigger,” and then click on the plus button at the top right corner of the screen. The suggestions will continue to improve as more data is collected. Choose “Create custom dimensions” and provide a dimension name, scope (event or user), and the exact name of the event used. Click to edit individual options as needed. Archive custom dimensions and metrics. As you can see from the above image, insight cards are by default available. Step 1: Create a variable. If you didn’t create it earlier, select manually set ID. account_type = “paying customer”. Limitations. Click in the Tag Configuration box, and select Google Analytics: GA4 Event. Connect CTM to your Google Analytics account by going to: > > Analytics > Click on the GA4 card. Step-1: Login to your GA4 property and then click on the ‘ Explore ’ link: Step-2: Click on the ‘ Blank ’ exploration report template: Step-3: Name your report ‘ [View Full Page URLs] ’: Step-4: Set the date range to the last 30 days: Step-5: Click on the + button next to ‘ DIMENSIONS ‘:Welcome to our GA4 FAQ! Throughout this blog, you’ll find practical tips, insights, and step-by-step guidance to help you unlock the full potential of Google Analytics 4 (GA4). On the right, click on Dimensions and add “File name” and “File extension” and then click Apply. For details on the parameters to send, see the Events reference. We’ll review how it all works in this Explorations guide. Create and continue. You’ll then be taken to a page where you need to grant CTM access to your Google account. In Event property, enter the name of the event parameter. Review the list of entities in Analytics (e. In the left navigation, click Admin. 'organic': users who click a link from a search engine. Google provides over 100 options, and you can create your own as well. ”. Open Channel Groups. Make sure the report filter has the following definition so you only see data for one or a few pages or screens: Click + Add filter at the top of the report. Since comparisons are temporally created segments there are a few limitations to it. 4. Please help me understand,Create a custom segment. In Admin, under Data display, click Custom definitions. Click +add dimension, and add up to six dimensions. In fact, it has made the GA4 data pipeline. Before you set up funnel reports, you first have to create a new goal in your Google Analytics account. The scope is like the rules of the game. You can also start with the Blank template to create a free form report, but the free form template preloads some of the data options. If not, look at the recommended events and their naming conventions. Ah, you also should expect the client ids to coincide between UA and GA4, if it's implemented. Step-2: Login to your GA4 property and then click on the ‘ Explore ’ link: Step-3: Click on the ‘ Blank ’ exploration report template: Step-4: Name your report ‘ Organic Search Traffic Analysis ’: Step-5: Set the date range to the last 30 days: Step-6: Click on the + button next to SEGMENTS:Manual pageviews. Metrics are variables for measuring. In Google Analytics, click Admin. Click on ‘Report Snapshot’ in the reporting menu. User acquisition dimensions can be found here. Note that I disabled the automatic 'search' event in GA4 admin in this case so there would not be any double counting. BAD. Click the “ Add A Field ” option. You. Step-2: Click on ‘Data Streams’ under the ‘Property’ column. Step-8: Change the Path length of the conversion paths report (optional). In GA4, the values of custom metrics are supplied by logged event parameters. You will have to (re)calculate them, which can require. In the Collections section, click Edit collection below the collection where you want to add the report. After that, all you need to do is save the report and you can view it in your GA4 library of reports. In Admin, under Data display, click Conversions. com . Step 4: Click on ‘Create a custom audience’. Then, select Free form. Click “Blank” in your template gallery. Open the audience builder. Steps to create custom reports. Custom Metrics. You will now see a list of available audiences below. Create a specific name for your metric since this will appear in your reports and Google Analytics 4 reporting templates. This is considered the broader categorization of Google Analytics 4 metrics, but there’s also a narrower one worth mentioning. User Properties vs. To build a custom report within GA4 in the Exploration section, select the “Free-form” report type. Step 1: Go to Custom Insights in GA4. Then, select Free form from the template list to the right. Step 3: From the list, select the audience for which you want to edit/delete the audience trigger by clicking on the three vertical dots. Click Apply. Adding these new GA4 dimensions and metrics should help. In GA4, custom dimensions and metrics are created from your event parameters, so to set a custom dimension or metric, you simply provide it with a name, and identify the parameter that should populate it. You’ll need to be logged in with an account that has access to BigQuery. This is because you can create a new GA4 property without changing your Universal Analytics account. GA1: Urchin, 2005. Step-3: A new console will open like below. 1. Drag & Drop Filters. Follow the steps below to use automated insights in GA4: Step 1: Log in to your Google Analytics 4 account. Method: properties. You can access calculated metrics in reports, explorations, and GA data API.